Today we’re announcing the launch of Data Intelligence for Marketing, combining the Databricks Data Intelligence Platform with out-of-the-box integrations to an ecosystem of leading marketing solution providers. Here, teams can bring customer and campaign data together in real-time, allowing all marketers to self-serve insights and develop more relevant and efficient campaigns at scale. Already deployed in global brands as the data and AI foundation for their broader martech stack, Data Intelligence for Marketing helps organizations further break down silos and give every marketer a complete, real-time view of their customers and campaigns, making it easier to access insights, personalize experiences, and run more effective marketing — all from a single, unified platform.
This launch comes at a critical time for marketers, who often struggle to get a complete view of their customers and campaigns because their data is scattered across different systems. And while many are eager to harness the power of AI, success remains out of reach without unified, accurate data. These changes are creating strong demand for better ways of connecting with customers quickly and personally. Data Intelligence for Marketing helps organizations meet customer expectations faster by making it easier for anyone to access insights, run smarter campaigns, and do more with their resources using AI and trusted marketing partners.
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